The discrepancy in statistics between a traffic source and tracker is a regular case.
A certain percentage of traffic can be lost on its way to the tracker due to the following reasons:
- traffic geo. For some African countries the traffic discrepancy can reach up to 40%.
- traffic type. As usual the most significant traffic loss is registered with pop traffic.
- bot traffic. There is no traffic source with absolutely human traffic.
- speed of internet connection. It affects how fast the website is loading.
Due to the traffic loss the cost is not be passed correctly to the tracker which ruins all the stats data. You can adjust the cost data later through Update Cost option.
However if you have tested your traffic source and see that discrepancy is reaching 20%, you can set up the traffic loss in traffic source settings.
The cost data will be adjusted according to the percentage value you have specified.
¶ Traffic Source Settings
To set up the percentage of traffic loss it is required to edit the existing traffic source or specify the traffic loss while setting up a new traffic source. Then follow the steps described below:
- Mark the checkbox with Set Traffic Loss Percentage.
- Specify the value of expected traffic loss in the appeared field.
The value should always be based on the result of testing. The loss is different with each traffic source. However there are some general recommendations which can be applied in the process of identifying the loss value:
- if the click loss is less than 10 – 15% , you have nothing to worry about;
- if the click loss exceeds 15%, it is recommended to check the possible reasons of the issue.
- if the click loss exceeds 20 – 35%, you should definitely clarify the issue with the traffic source and check your campaign settings.
- Click Save to store the settings.
¶ Cost Calculation
Setting up the percentage of traffic loss allows to display the cost data correctly even when there is traffic discrepancy between BeMob and your traffic source.
If the value of traffic loss is more than zero, then BeMob will be calculating the total traffic cost as (100% + traffic loss %) * traffic cost for the certain campaign.
The traffic cost will be automatically displayed in Cost column corrected to the traffic loss percentage value.
On the example below you can see the stats for the campaign with the traffic cost is set up to CPV = $0.01 and traffic loss = 20%.
The total cost should be equal $0.5, but since the traffic loss is set up to 20% for this traffic source, the cost is higher on 20%.
Traffic Loss Percentage is extremely useful when running many campaigns with the same traffic source. You will have no need to update the traffic cost to reduce the discrepancy between tracker and traffic source.
You may also find these guides helpful:
➡️ Update Cost
➡️ Complete Integrations With Traffic Sources
If you have any questions or need the assistance with the settings, contact our support team through the live chat or at support@bemob.com