BeMob tracks various types of actions performed by visitors, referred to as events.
The term of events covers the following traffic data: impressions, visits, clicks, conversions.
¶ Impressions
An impression is registered with BeMob when a visitor views your ad.
To register an impression on BeMob’s side, you need to place a dedicated impression pixel on the ad banner. This impression pixel is generated by BeMob and must be supported by your traffic source.
When an ad loads on a page, it counts as one ad impression.
🛠 If your traffic source is not supporting the pixel, impression tracking will not function. We recommend to refer to your traffic source platform documentation for more information.
¶ Visits
A visit occurs when a visitor clicks on the campaign URL associated with an advertisement.
The visit is recorded and appears in your reports once the campaign URL correctly transmits visit information to BeMob.
If you’re using the no-redirect method of tracking, a landing page URL should serve as the campaign URL. In this scenario, a visit is registered once visit data is transmitted correctly to BeMob.
🛠 With the no-redirect method, ensure a dedicated landing page pixel is added to your landing page’s code.
¶ Clicks
A click is registered when a visitor clicks the CTA button placed on your landing page.
Once the CTA button is clicked, the visitor will be redirected to an offer page associated with a particular landing.
To ensure accurate passing of click data, include a click URL generated by BeMob in the CTA button on your landing page’s code.
These click URLs are generated for each campaign and can be found under the Campaign Links section.
🛠 If you’re using the no-redirect method of tracking, it is required to use a different type of click URL which is called CTA URL.
The CTA URL will also be available under the Campaign Links → LP Pixel Generator settings.
¶ Conversions
A conversion is any successful action that follows your offer. It can be registration, ordering or uploading an application etc.
This event is recorded when a postback URL or tracking pixel successfully transmits accurate information about a conversion from an affiliate network (or direct advertizer, or your own website) to BeMob.
💡 With BeMob you can use the click ID-based method of conversions tracking or track conversions with no click IDs data.
¶ How the Events Data is Calculated
BeMob's pricing plans include all the type of events listed above: visits, clicks, impressions and conversions.
Each BeMob plan includes a specific event quota available during a 30-day billing period. All these events are equal and use your traffic quota the same way.
When a new billing period begins, the event quota resets.
Example: Over 30 days of a billing period, your account registered 30 000 clicks, 100 000 visits, and 20 conversions.
The total number of events consumed will be 130 020.
With paid plans you can use all the events included in your plan.
If you exceed the allocated events before a 30-day billing period ends, you have the option to pay for additional events.
The overage data is tracked in the Subscription section.
Overage cost varies for each plan. See BeMob pricing plans fro more details.
¶ Free Events
Upon registration each client gains access to Free plan, which includes 100 000 free events. These events are available for use during each 30-day billing period.
At the start of each new billing period, the event quota resets, and you will again have access to 100 000 free events.
On Free plan you will receive notifications as you reach 30 000, 50 000, 70 000, and 100 000 events.
❗️If you exceed the 100 000 event limit within a particular billing period, you will be prompted to upgrade to a paid plan.
Notifications will appear in the tracker panel and be sent to the email associated with your account.
The free plan does not include overage charges.
If you choose not to upgrade to a paid plan, traffic will be automatically stopped and access to the panel will be restricted.
¶ Overage Cost
If the number of events recorded in BeMob exceeds your plan’s event quota, you will be charged for additional events based on your plan’s rates.
These overage charges will be added to your invoice at the end of the billing period.
For the clients on legacy and custom plans the details on the overage cost are available under the Subscription section of your BeMob account.
✍️ If you have any questions or need help with the settings contact our support team via live chat or at support@bemob.com