With BeMob you can track impressions. An impression is counted when an ad banner is loaded on a web page.
An impressions is not counted as an event, in other words you track impressions for free with BeMob.
This option should be used only if your traffic source is supporting the impressions tracking.
Check the documentation of your traffic source to make sure the option is available.
To pass the impressions data to BeMob you will need to enable the impressions tracking option at the stage of traffic source settings.
To track the impressions the campaign should be set up with BeMob correctly. Follow the steps below:
2. Select the traffic source where you have previously enabled the impressions tracking option.
3. Specify cost model.
CPM should only be used if you buy the traffic with this model and if your traffic source supports the Impression URL or Impression Pixel generated from BeMob.
If you pay to your traffic source for visits on ad campaign, then CPV model should be selected.
When selecting CPM, you will need to introduce the cost per thousand of ad banner impressions in the appeared field.
Choose the offer for the campaign and specify the landing page if required.
Click on Save and Show Campaign Links.
It is required to copy both Impression URL and Campaign URL from BeMob to specify them on the side of the traffic source.
Impression Pixel is also available in the campaign links and should be placed on your banner to track impressions.
The pixel is used in cases when Impression URL is not be supported with your traffic source.
Both Impression URL (or Pixel) and Campaign URL should be placed on the side of traffic source to count impressions, pass traffic source parameters (such as zone ID, placement ID etc.) and forward the traffic from the source to its final destination - the URL of your website, offer or combination of landing pages and offers.
To view the impressions data in the stats it is required to add the corresponding column.
Press the eye icon and select Impressions.
You can also see the data on Unique Impressions, Bot Impressions, Webview Impressions.
Unique Impressions column shows the number of impressions registered for a campaign within specified uniqueness period.
Uniqueness period should be set at the level of campaign settings.
By default the value equals 24 hours and within this period each repeated (from the same IP address) click/ visit/ impression on your campaign will be counted as not unique.
Bot Impressions column indicates the amount of impressions considered as suspicious according to the bot rules.
Webview Impressions column shows the amount of impressions associated with WebView traffic.
WebView is an embeddable browser that a native application can use to display web content.
You can set up the rule of traffic distribution based on Webview data.
Consider for reading the following guides:
If you have any questions or need the assistance with the settings, contact our support team through the live chat or at firstname.lastname@example.org