Bot traffic is presented in every traffic source. Even if the source is commonly known as trusted, there is always a chance to receive bot traffic.
It is always important to know what percentage of your traffic contains bots.
Bot traffic can not be monetized and moreover, bots have a malicious effect on the performance of your campaign.
Bot filters tab is located in settings on the panel. With this option set it is possible to separate incoming traffic with unusual behaviour to prevent your reports from being contaminated with bots.
The main difference between bot filters and regular redirect rules stays in fact that bot filters are aimed to filter out traffic and remove bot data from statistics.
BeMob offers three filters to manage bots in your campaign.
This option allows to mark user with unusual activity as a bot and redirect to clean offer or landing page in flow rules.
To enable this option, it is required to perform the following steps:
On the example below we selected IP as an example.
After you save the bot filter settings, it is required to specify the destination of the traffic received from this IP address (or other condition).
This should be done in Flows settings:
To see visits marked as bot in statistics, perform the following steps:
All the data on bot clicks and visits will be recorded in statistics.
If it is required to redirect bot traffic to certain URL, it can be done with selecting Redirect bot option. With this option selected you should introduce the URL for bot traffic to be forwarded to.
Bot data will be excluded from the statistics with this option active.
Close connection is the simplest bot filter. When bot user is trying to access the Campaign or Click URL, connection will be closed. As a result bot user will see empty page.
With this option active bot data will not be included in the statistics.